The man behind confronting Samsung Electronics executives, is late co- founder of Apple Inc. (NASDAQ:AAPL) Steve Jobs. He actually confronted with Samsung Electronics Co. executives in 2010 after the company introduced its Galaxy smartphone, Apple’s patent licensing director stated. Jobs and Apple Inc. senior management was surprised to see Galaxy smartphone resemblance with iPhone.
Boris Teksler, director of patent licensing and strategy said that Apple Inc. (AAPL) made a presentation to Samsung executives in August 2010 intended to warn the South Korean company against copying the iPhone, when he was called as a witness yesterday in Apple’s intellectual property trial against Samsung in federal court in San Jose, California.
Boris Teksler said, “We were quite shocked, as they were a trusted partner of ours and we didn’t know how a trusted partner would build a product like that.”
So, Apple Inc. (AAPL) sued Samsung in April 2011. At the same time both the companies are bound by productive commercial ties, each is in tries to convince the jurors that its rival infringed patents covering the designs and technology.
Boris Teksler confirmed during the cross-examination that at least five of the seven Apple patents at issue in the trial didn’t being appear on a list Apple acknowledged to Samsung in the 2010 presentation.
Apple claimed that the rightsizing technology is infringed by Samsung; it lets users re-size, enlarge and reposition articles in an online newspaper, for example, to make that piece of information available.
Samsung’s lawyers also attempted the cross-examination during court hearing to cast doubt about what, exactly, the Apple Inc. (AAPL)’s patents cover, and show that Samsung’s products don’t infringe them.
Apple also blames Samsung of copying the look of its iPhone and iPad in addition to patent infringement, that has weaken the values of its iconic brands.
Apple Inc.(AAPL) also convince the court by using market survey research to show the jury that Samsung has copied its devices so closely that a consumer is mostly confuse after seeing products made by the South Korean company would actually believe them to be made by Apple. The line of difference between Samsung and Apple’s product is not possible as 37 to 38 percent buyers remain confused on it.
The Kent Van Liere of NERA Economic Consulting said, he concluded from surveys that almost 37 to 38 percent of consumers confused the Samsung Fascinate and Galaxy SII Epic 4G smartphones with Apple’s iPhone