Sunday, May 19

Investors Need to Revaluate Facebook Inc. (NASDAQ:FB)’s Growing Potential

FacebookFacebook Inc. (NASDAQ:FB) could bring a lot to investors by increasing a few dollars instead of the cents that it is currently gaining, and it is pretty much on its way to do so.

Facebook Inc. (FB)’s management is working on a new product that increases its business from advertising into commerce. The step is one in a series to bring a surge to its shares. These initiatives are a pretty good indication to buy the beaten shares; even if Facebook’s current reports are in the red.

At the moment, Facebook Inc. (FB) is not in a position to generate hefty revenues from its strong base of users; more than a billion. This year, Facebook will add a little more to its fortunes by 40 cents per month, with expectations of $4.9 million in sales. The Social network is driven by advertisement.

The biggest hurdle for Facebook to grow is usage from mobile, where advertisements are still in its early days.

The new feature has been named Facebook Gifts, and it lets the user send items directly to others by simply using the “gift” button. Still slow in its introduction, the extension will be incorporated on birthdays, weddings and baby arrivals.

As you click the newly installed button, a menu of gifts such as chocolates, flowers, Starbucks Corporation (NASDAQ:SBUX)’s gift cards and many other items will appear. With billions of users, investors will have a potential chance to feature their items permanently.

And the best thing, sending presents to your loved ones will be a lot easier. With just a simple click, you don’t even need to enter the address, as the recipients provide that themselves.

Most attractive, though, is new information, and a potentially revenue generating one: credit-card numbers. Facebook Inc. probably can develop a significant business around gift-giving, but having credit card information provides a new variety of earnings opportunities.

Facebook is taking such steps to increase its business, much like Google Inc. (NASDAQ:GOOG), who has generated more than $2 billion from its ad network.

Facebook Inc (NASDAQ:FB) shares in the last session began at $19.20 and attained a maximum of $19.43 throughout the session and finally plummeted 1.69% to $19.32. FB’s shares price fell -5.53% from its 20 days moving average and it earnings per share for this year got a lift of 79.57%. FB’s weekly performance was -1.02%, monthly was at -15.48%, quarterly was recorded as -32.09%.

Starbucks Corporation (NASDAQ:SBUX) shares in the last session slipped -0.84% to $ 45.30. Its shares price fell -7.16% from its 20 days moving average and SBUX earnings per shares for this year got a lift of 30.80%. Its weekly performance was -4.97%, monthly was at -11.30%, quarterly was -9.90% and yearly was 9.18%.

Google Inc (NASDAQ:GOOG)’s stock in the last session slid -0.46% to $ 678.67.

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2 Responses to “Investors Need to Revaluate Facebook Inc. (NASDAQ:FB)’s Growing Potential”

  1. Chuck Newhouse says:

    We’re just not going to buy into this sham. Majority of the 1B users are never even on the FB site. They are connecting to 3rd party websites via FB Connect where FB is tracking them, but they are not controlling their experience. Examples of this are logging into Pinterest all day long with FB Connect. How is that FB user benefiting FB at all? That user is NOT benefiting FB at all. This is a clear problem. They cannot monetize users who aren’t coming to their website or mobile site. And users don’t want to give FB their credit card anyway. The long history of privacy invasions will keep the majority of those 1B users from ever contributing a penny towards their bottom line.

    Irregardless, let’s see what happens with earnings today and the lockup period ending, flooding the market with more shares.

    I look for the stock to drop significantly and FB to not be able to generate the revenue they’re talking about to keep investors happy. Just doesn’t add up.

  2. Prem says:

    Facebook has figured out how to monetize mobile. The stock is down 50% and this is the bottom. The company makes real money. People spend more time on Facebook then Google and TV. It is the most used site on THE INTERNET. Consequently, advertisers are spending money in Facebook. Facebook is way undervalued here and a huge stock pop is coming. Remember people said LinkedIn and Google were bubbles and now those stocks have surged. If the Nasdaq had not screwed up Facebook’s IPO the stock would be over $50 by now. Watch out. The bounce is coming and it may happen today. You’d be crazy to be short which means get long.

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